Two of the world’s largest social media platforms, Facebook and Instagram, will allow companies to advertise spot bitcoin ETFs. This is very important news, because this type of promotional campaigns will not only increase the adoption of cryptocurrencies, but will also allow giants like BlackRock to reach another group of potential investors.
Facebook and Instagram will allow you to advertise BTC ETFs
It turns out that Facebook and Instagram are updating their rules regarding what can be promoted on both platforms. Until now, paid advertising of cryptocurrencies was impossible or severely limited. Everything changes thanks to BTC ETFs.
New rules on Facebook and Instagram could actually help you reach tens of millions of potential investors. Suffice it to say that both platforms boast a gigantic group of their own users. There are over 2 billion users who log in to Facebook or Instagram websites or applications at least once a month.
Nate Geraci, president of ETF Store, believes there is another piece of the puzzle that is also important. Facebook ads can be profiled – they can be targeted at a very specific demographic group. In this specific case, it would be older people who have so far – due to technological limitations – stayed away from cryptocurrencies. Now ETFs will enable them to invest in bitcoin (and, from May, maybe in ether) without the need to have a wallet for these digital assets.
Google is no worse
It is worth adding, however, that the above trend – liberalization of advertising BTC ETFs – has its roots in Google office buildings. The search engine giant recently allowed the promotion of certain cryptocurrency-based products, including Bitcoin ETFs.
The above is an issue that was forgotten when debating the effects of the creation of ETFs. In practice, as you can see, it is not only about easier access to cryptocurrency investments, but also about easier promotion of bitcoin.
How do ETFs perform on the market? So far so good. They start sucking in more bitcoins than they put out into the market, which reduces the supply of available coins.
