The Ethereum Foundation has launched a new website that aims to encourage institutions to enter the world of Ethereum. Is this a breakthrough?
Ethereum for institutions
The Ethereum Foundation presented the website institutions.ethereum.org, developed by the Enterprise Acceleration team. The new website was created with “creators, (industry) leaders and institutions” in mind.
The website has a simple, clean design and presents ideas on how institutions can use Ethereum. These include tokenized real-world assets (RWA), stablecoins, decentralized finance (DeFi), privacy tools, and Layer 2 networks.
The platform also includes links to data showing Ethereum holds 75% of the RWA market share, 65% of the total value locked (TVL) of all DeFi projects, and 60% of the TVL of all stablecoins. In other words, it’s about proving that it is still a leading project on the blockchain market.
In addition, the website’s creators provide us with a list of companies that use Ethereum. We have here, among others: Visa, BlockRock, Coinbase, Sony or UBS.
Improving your image
The launch of a new website is the next step of the Ethereum Foundation, which is intended to improve the image and marketing of the project. Everything fits into a broader trend. Earlier this year, the Etherealize platform also launched to address the apparent lack of education and knowledge about Ethereum. In addition, there is a new roadmap, published in mid-September, presenting a plan to introduce comprehensive online privacy protection features.
In the same month, the Ethereum Foundation also established a new AI-focused research team with the goal of creating a strong economy based on AI, autonomous agents and bots.
However, the first quarter of this year was marked by a serious project crisis. This was not so much related to Ethereum’s problems, but to the ETH rate, which did not grow in tandem with the US dollar or Bitcoin. The problem turned out to be the chaos introduced by Donald Trump with his customs policy. This was due to the lack of interest rate cuts. by the Fed and the lack of quantitative easing, which was a process that strongly fueled the valuation of ether in the previous two cycles.
Currently, the Fed has announced the end of quantitative tightening, so – while this does not mean a return to easing – ETH’s valuation may rise again in the coming months.
