OpenAI Launches SearchGPT. Is This the End of Google?

OpenAI, known for introducing groundbreaking language models like ChatGPT, has just unveiled its latest tool, SearchGPT. The new technology, an advanced combination of generative AI and search, promises to change the way people search the web. Will SearchGPT actually be a Google killer?

What is SearchGPT?

SearchGPT is an innovative tool that combines the power of generative AI with information retrieval capabilities. Unlike traditional browsers that present search results as a list of links, SearchGPT analyzes the user’s query and generates a meaningful response that synthesizes the most important information found on the web. Using advanced natural language processing, SearchGPT is able to sift through and process massive amounts of data to provide personalized and relevant answers to users’ questions, at least according to OpenAI.

SearchGPT is supposed to be different from classic browsers primarily in the way it interacts with the user. Instead of presenting dry search results, the tool will provide answers in a narrative form, similar to what users are familiar with from ChatGPT. This means that the user can ask questions in a natural way, and SearchGPT adapts to the context and develops the conversation to provide the most precise and comprehensive answers possible.

It is worth noting that all this information is currently just a theory and should be treated with a large dose of caution. Why? Because Google also loudly announced new AI functions in its already legendary search engine. The effect of these test AI functions was bizarre responses in the style of adding glue to a pizza or eating stones. Nevertheless, OpenAI is entering the territory where Google is the hegemon.

SearchGPT vs Classic Browser

Let’s get down to business. The key difference between SearchGPT and traditional browsers is the approach to delivering information. Traditional search engines like Google and Bing rely on search algorithms to index web pages and present the results in the form of a link ranking, directing users to relevant web pages. Users themselves must search and process this information to find what they are looking for.

SearchGPT, on the other hand, is supposed to do this for the user – AI will analyze the available information and generate concise answers based on a wide review of sources. Thanks to this, users receive a ready-made answer that is more understandable and practical. The problem of hallucinations is of course a problematic issue, so users will still have to verify the information contained in the generated answer. However, if this problem is largely reduced, then we can actually talk about a revolution in Internet search engines.

Test version and future possibilities

For now, SearchGPT is available in a trial version and only for a select group of users. OpenAI is rolling out the tool cautiously, testing its functionality and gathering feedback to further refine it before a broad release. Users testing SearchGPT have access to a unique form of interaction with the Internet that could revolutionize everyday information searching.

In the future, OpenAI plans to continue developing SearchGPT, adding new features and integrating it with other AI tools. Capabilities like voice interaction, similar to the concept of conversations like the movie “Her,” and integration with other apps could make SearchGPT a key tool in users’ daily lives, both personally and professionally.

Will SearchGPT eliminate Google Search?

OpenAI’s management certainly wants to enter the territory that Google has dominated for over two decades. It is worth noting, however, that although OpenAI’s announcement sounds very exciting and even heralds a revolution in internet search engines, the reality may be quite different. It is about human habits. Googling has become so natural that today practically no one thinks about when they do it. Habit is second nature, which is why SearchGPT, despite its advanced functionalities, may have difficulty knocking Google off the podium.

However, new generations are already showing the changes that are coming. Many members of Gen Z search for information on applications such as TikTok. This is a fundamental change that Google experts noticed a year ago, which is why they want to add new features to their search engine. Will SearchGPT be a search revolution? Time will tell.