AI is increasingly pushing its elbows in many different industries, including gaming. In one of the recent interviews, the CEO of Take Two Interactive, Strauss Zelnick, spoke very harshly about generative artificial intelligence. The sentiment regarding the use of AI in the gaming industry is extreme and different studios/publishers have different opinions. So, is this the best moment for Web3 gaming to enter the players’ minds?
“AI is an oxymoron. There is no such thing”
It must be admitted that the electronic entertainment industry has not been having the best luck lately. It is true that this sector has never been as large (and worth billions of USD) as it is today, but the industry is struggling with many problems that lead to mass layoffs in game dev. As if that were not enough, the Pandora’s Box of gaming includes the constantly developing technology of artificial intelligence, in its generative version.
Andrew Wilson, the current CEO of Electronic Arts, seems to be particularly enthusiastic about the idea of a gaming perpetual motion machine using artificial intelligence. Wilson is convinced that in a few years the main core of EA Games will be developers who perfectly use AI tools, thanks to which the workload between employees and AI will be 40-60.
Strauss Zelnick, CEO of Take Two Interactive, has a completely opposite approach to generative artificial intelligence in gaming. Series publisher Grand Theft Auto He was very critical of the hyper-optimistic enthusiasm for AI technology. In an interview on CNBC, Zelnick emphasized that:
The interactive entertainment industry has always been associated with artificial intelligence. Let me just remind you that AI means artificial intelligence. This is an oxymoron. There is no such thing. This is just a description of a digital toolkit that will impact every part of our lives in the same way that smartphones have impacted every part of our lives.
Everyone will have access to the same tools. This is the story of toolkits. However, this means that our creative people will be able to perform fewer mundane tasks and focus on truly creative tasks. Machines can’t make creative decisions for you.
Wilson vs. Zelnick – which approach to AI in gaming will be more effective?
Although Wilson’s approach from EA Games is extremely different from Zelnick’s, one thing is certain – generative artificial intelligence tools are becoming as common in the gaming industry as all previous versions of the Unreal Engine. Both Wilson and Zelnick admit that the future of gaming is a combination of human creativity with the practicality of AI tools.
What will really matter most is whether the game is good and playable. Recent years have clearly shown that artfully designed games can create a sensation – see the example of the success of Baldur’s Gate III. The popularity of AI tools is already so great that no one (including gamers) will care whether generative artificial intelligence tools were used to create a given title.
Gameplay and a well-thought-out eco-system above all – the example of RoboHero
The changes taking place in the gaming market provide a huge opportunity for Web3 gaming. One of the best examples (and from our own backyard) is RoboHeroa game combining the Web2 and Web3 worlds.
The key to success was building the entire gameplay core on a proven and liked by players scheme. Tactical gameplay straight from XCOMWhether Warhammer 40K: Mechanicus made players see, above all, engaging gameplay. Underneath the gameplay, a coherent and extensive Web3 ecosystem was implemented. Thanks to this, players naturally acquire equipment and have it in the form of NFT tokens. Interestingly, many players are against NFT tokens, but at the same time they have several weapon skins in the game CS:GO 🙂
The developers behind RoboHero they confess that their game is handmade, and artificial intelligence tools support them in optimizing processes in everything related to their debut Web3 title.
Although the industry is now at a strong crossroads between throwing itself into AI and the restrained use of genAI tools in creative processes, the key to success will actually be synergy and creating a good product. Simply.
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