The Japanese listed company Metaplanet continues the aggressive strategy of Bitcoin accumulation, reaching a milestone of 20,000 BTC in its reserves.
Record rate of accumulation in 2025
Metaplanet officially announced on Monday the purchase of another 1009 Bitcoins, which raised the total cryptocurrency resources of the company to a round 20,000 BTC. The latest transaction cost an average of 16.33 million yen for a coin (about USD 111,000), which at the current Bitcoin market price of less than USD 110,000 means a purchase value of USD 108.6 million.
The company significantly accelerated the collection of Bitcoin in 2025. From the end of June, when it had just over 13,000 BTC, to September 1, the portfolio increased to 20,000 coins – this is over 50% in just two months. Subsequent purchases in July and August were financed from activities on capital markets and operating revenues.
The total value of Metaplanet resources is currently 302.3 billion yen (about USD 2.14 billion), at an average purchase price of 15.1 million yen for BTC (USD 102,800).
Impressive financial results measured in BTC
Metaplanet introduced its own records to assess the effectiveness of its bitcoin strategy. The company reports “BTC Yield” – an indicator measuring the increase in Bitcoin resources in relation to diluted actions. In the quarter ending on September 1, he reached the level of 30.7%.
What is particularly impressive, in some previous quarters of this year, BTC Yield increased to 309.8%, reflecting the extremely aggressive accumulation strategy. The Management Board emphasizes that BTC Yield, BTC Gain and BTC ¥ GAIN indicators are internal meters to assess whether Bitcoin’s shopping benefits shareholders.
Japanese response to strategy
Metaplanet formally adopted tax operations based on Bitcoin as the basic business activity in December 2024. Since then, the company has been consistently acquiring capital and converts influence on Bitcoin, modeled on the American strategy (formerly Microstrategy) – pioneers of corporate investments in the first cryptocurrency.
Both companies argue that keeping “digital gold” provides protection against inflation and divorce of value. This strategy makes Metaplanets a symbol of Japanese Bitcoin adaptation as reserve assets for modern enterprises.
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Eric Trump in Tokyo. The international ambitions of the son of the President of the USA
An additional element attracting the attention of international media is the involvement of the Trump family in the company’s activities. In March, Metaplanet appointed Eric Trump, an adviser, claiming that his role would help accelerate Bitcoin’s adoption.
Today, i.e. on Monday, Eric Trump will take part in a meeting of Metaplanet shareholders in Tokyo – This is another step in the expansion of the Trump family to international cryptocurrency markets. Over the past year, the Trumps have expanded their projects by crypto, engaging in projects from Stablecoin PO Mining.
The presence of Trump in the Metaplanet advisory council signals the ambitions of the brand’s globalization, while cooperation with the Japanese company, which has become another symbol of the corporate strategy focused on bitcoin.
The Japanese strategy raises mixed feelings
The aggressive Metaplanet strategy raises both the admiration and fears of investors. While supporters see in this visionary approach to the accumulation of digital assets, critics pay attention to the risk associated with the variability of Bitcoin prices.
Crossing the threshold of 20,000 BTC makes one of the largest corporate Bitcoin Hodlers in the world from Metaplanetsstrengthening Japan’s position as an important player in the global cryptocurrency ecosystem. The question remains how far the company will be ready to go in this strategy and whether other Japanese corporations will finally follow this trail.
