Kanye West, currently appearing under the pseudonym YE, has joined the growing group of celebrities experimenting with cryptocurrencies. The rapper launched his own Memecoin called Yzy, who in the first minutes after the debut increased by almost 1,400%.
Spectacular start of Yzy on the market
The token yzy, built on Blockchain Solana, reached market capitalization of $ 400 million at the peak time before it dropped to a level of about USD 150 million. Such dynamic price fluctuations are a typical scenario for memecoins, which are often characterized by high variability.
“The official token of Yeezy has just entered the market” – announced Kanye West in a film published on Platform X, attaching a link to Yeezy Money. The project is described as “a concept that gives you control, free from centralized power.”
Comprehensive Yeezy Money ecosystem
Yzy is more than just memecoin. The Yeezy Money project also includes:
- Ye Pay – payment processor enabling transactions
- Yzy card – allowing YZA and Stablecoin tokens to USDC
This solution aims to create a complete financial ecosystem around the Yeezy brand.
The context of “de-banking” and the motivations of Kany West
The rapper’s decision to enter cryptocurrencies is not accidental. In 2022, the artist was “de-banned” by JPMorgan, losing access to traditional banking services after controversial anti-Semitic comments. His assets fell from 2 billion to about USD 400 million.
A similar path was chosen by the Trump family, who also claims that she fell victim to practices of exclusion from financial institutions. Donald Trump launched his own memecoin in January 2025, although its value systematically dropped from peak $ 9 billion to the current USD 1.7 billion market capitalization.
Cryptocurrency boom in 2025
Launching Yzy coincides with a general cryptocurrency boom. The total capitalization of the crypto market has reached USD 4 trillions, supported by the growing interest from Wall Street and Trump administration.
Bitcoin, the flagship cryptocurrency, achieved the capitalization of USD 2.2 trillion, while even Dogecoin – one of the oldest memecoins – maintains the position in the top ten with a value of USD 33 billion.
Risk and precedents of the memecoins
However, the history of Memecoin shows that not all projects are successful. Haliey Welch, known for his wiring video “Hawk Tuah”, launched her own token in December 2024, just to see how its value is falling rapidly.
“I could not explain how crypto works on the day when this Coin took off,” Welch admitted in her podcast, which led to court lawsuits against her.
Vision of the future according to West
West is not a new player in the crypto world. Already in 2020, during an interview in the podcast of Joe Rogan, he was convinced that the Bitcoin community had a “perspective on the true freedom of America and humanity.”
The rapper said then:
These people really have a perspective on what true freedom of America and humanity will be
Will the yzy token stay on the market?
The entrance of Kanye West to the cryptocurrency market with the Yze tokens represents the growing trend of celebrities looking for alternative financial solutions. Although the initial success is impressive, the history of Memecoin shows that the durability of such projects depends on more than just initial interest. Investors should be careful against the high variability characteristic of this market segment.
In this case, we also received a commentary on Ryan Lee, the main analyst in Bitget:
The introduction by Kanye West Memecoin yzy on the Solana platform went to the first pages of newspapers, achieving dizzying valuations, and then almost immediately lost its value. This dramatic movement shows the strength and threats associated with coins promoted by celebrities. However, apart from the media noise, the introduction of this memecoin shows how loud projects can cause madness on the market, while revealing structural risk. A rapid increase in the value of ya and the extreme concentration of wallets are a warning signal – they may suggest that “insiders” control the supply, which raises questions about market honesty. However, the listing of YZA on Bitget On-Chain and other leading stock exchanges may suggest that the project has potential. To wisely use this wave and all other coins supported by celebrities, investors should verify the authenticity of the contract, remember about liquidity and limit the exposure to no more than 1-2 percent of their portfolio. Ultimately, Yzy is a high risk memecoin and high profits, and the popularity and trusted platforms can help to discover it to everyone who is interesting enough to explore it.
Bitget It is a dynamically developing stock exchange with competitive fees and high availability of crypto. If you want to start using it, register through the link below, and if you need help with registration, check ours guide.
