No more multiplying tabs and desperately clarifying queries. Google has just enabled AI Mode in Poland and this time it is not about another cosmetic interface facelift. It looks like Googling will never be the same again. Will AI Mode actually catch on and introduce the revolution in using the search engine announced by Google?
Google and AI Mode – Gemini enters the game seriously
If you are reading this article and you are from the 90s or 80s generation, you may still remember the world before Google. Browsing through the volumes of “Świat Wiedzy” or poring through a dusty library to find the information needed for the “adventure”. In the first decade of the 21st century, searching for information has changed – modems, Neostrada, internet cafes, and there it is – the almost magically working Google search engine, which will comb the web for you in a few seconds and find everything you want.
Generations born after 2000 practically imbibed Google with their mother’s milk. The meme of asking “Uncle Google” about the reason for leg pain, only to find out about malignant cancer in the first search results, is a thing of the past. Why? Because Google itself is changing the way we find information.
From today, AI Mode is available in 36 new languages in almost 50 countries, including Poland. In total, the solution already operates in over 200 countries and territories. This is not a test toy for a select few, and the function will appear both as a card on the search results page and in the Google app for Android and iOS. Thick.
Under the hood of AI Mode is a custom version of the latest Gemini model, which radically changes the way we can talk to the search engine. Forget about strategic keyword selection as in 2010. Now you can ask a question as you would during a conversation with an expert – long, multi-part, full of context.
We can finally ask like people, not like robots
The statistics speak for themselves: users of the early version of AI Mode ask questions 2-3 times longer than traditionally. Why? Because they finally can.
Instead of breaking down a complex topic into a few simple searches, now you just need to ask: I want to learn more about the new seven wonders of the world. What is the meaning of each of them and where are they located.
AI mode uses a query branching technique – it breaks the question into subtopics and sends multiple queries simultaneously on your behalf. Effect? The search engine searches the Internet more precisely and faster, finding content that answers the given query.
Multimodality: write, speak, show
AI mode is a truly multimodal experience. Why? Because you can:
- Write traditional question
- To say them by voice (just click on the microphone icon)
- Show – take a photo or upload an image to ask a question visually
This is a significant change, especially in situations where it is difficult to describe in words what we are looking for. Are you planning to replace tiles in your bathroom and don’t know the name of a specific design? Take a photo. Problem solved.
The Internet is not ending? Google says just the opposite
Skeptics have been saying for months that AI will kill traditional search and kill content publishers. Google claims otherwise and presents the first data.
AI mode displays visible links to sources in various formats. Moreover, theoretically, clicks on links from AI reviews have higher search relevancy. Users spend more time on specific sites because they are high-quality sites that provide more in-depth coverage of the topic they are interested in.
Does this sound like a PR rescue for SEO? Maybe. But it will be possible to draw the first conclusions only after the first few weeks of AI Mode operation.
Not everything that AI generates is gold
Google doesn’t pretend the system is perfect. When the model is unsure of the answer, it will display traditional search results instead of hallucinating facts. This is a reasonable approach and is definitely better than uncritically throwing out forced answers.
The AI Mode function is based on Google’s basic quality and ranking systems, supplementing them with new credibility verification mechanisms. The answers will not always be correct (it is still an early technology), but Google declares constant improvements.
What does this mean in practice?
AI mode shines especially with:
- Comparing products – forget about opening 15 tabs with reviews
- Travel planning – comprehensive information instead of a mosaic of fragments
- Understanding complex instructions – from culinary recipes to furniture assembly instructions
In other words: wherever you need context, not just raw facts.
But haven’t they played this before?
Although Google is trying to present AI Mode as a revolutionary novelty that will turn search upside down with scripts, AI search has been known for at least a dozen or so months thanks to Perplexity. Moreover, the start-up also recently released its AI browser (Comet), which actually changes the approach to using traditional web browsing.
What’s more, both in ChatGPT and Grok, it has been possible to search the Internet for answers for some time now – also in cases where you are looking for, for example, a new bike, pants or a graphics card. However, this does not change the fact that Google is the most popular search engine that also reaches people who do not live in the “AI bubble”. Thanks to this, the AI Mode may also reach people who Google in the simplest way – they enter their queries into the bar (either on a smartphone or on a computer).
A new era or another experiment?
AI mode in Poland is more than just a feature update. This is a signal that Google is serious about integrating large language models with the search engine, its flagship product and source of revenue for over 2 decades.
The way we search for information on the Internet has just received a powerful impulse to evolve. And this time it’s not about adding more sponsored search results, but about restructuring the entire system.
