Apple conferences have become a kind of tradition for all lovers of equipment with a bitten apple. This year’s edition of the event called “AWE Dropping” in Cupertino has passed and we already know what Apple is preparing for the autumn offensive. As usual, the giant from California was able to arouse emotions, although this time it is difficult to talk about a real revolution. Does this mean that Apple releases the tempo? Not necessarily. It is not necessarily perfect.
iPhone 17 – evolution, not revolution
The basic model of the iPhone 17 focuses on proven solutions with several interesting improvements. The 6.3 -inch screen with 120 Hz and thinner frames is a standard in this price class. The heart of the devices will be the A19 chipset, there is also a place for the 16-core neural processor for AI processing And here we see where Apple is going. Artificial intelligence is not the future, it is the present, and the company from Cupertino knows it perfectly (although Apple Intelligence has worked rather so far).
Okay, what about the window for the world? The main camera 48 MP and macro 12 MP, although it sounds familiar, the devil is in the details. Apple rarely meant megapixels, or rather how to use these pixels. Each new generation of iPhones showed that it can squeeze a lot from standard MP.
Prices? iPhone 17 starts from PLN 3,999 for 256 GBwhich places it in the premium segment, but not in price space. Available in five colors: lavender, green, blue, white and black.
iPhone 17 air – thin as paper, strong as thor?
Here Apple showed a claw. The iPhone 17 Air with a casing thickly 5.6 mm (not counting the islands of cameras) is a real treat for aesthetics. It is driven by A19 Pro (apparently the fastest processor among smartphones) and if it’s true, the competition can worry. Interestingly, just a few weeks ago Samsung also presented an ultra-cut smartphone, the Galaxy S35 Edge. The race for the thinness of the smartphone continues, although I do not know if standard users will appreciate the artistry of South Korea and the US engineers. After all, these batteries, not the thickness of Smatfron are today’s bane of the entire industry.
Returning to the iPhone 17 Air, it was equipped with a 48 MP fusion camera with 2x telephone. Apple promises that despite the ultra -high construction, the phone will not go to performance or strength compromises. The skeptic asks me: is it physically possible? But the Cupertino company has already shown that it is able to prove a completely new quality.
For the ultra -quiet, we will pay the pleasure of having this miracle from 5299 PLN – this is the Luxury segment, but for fans of minimalism it can be worth every zloty.
PRO series – cameras on steroids
Pro -powered family A19 Pro and equipped with 18 MP cameras at the front and up to three 48 MP lenses at the back This is a proposal for mobile photographers. This wide camera strap on the top of the rear panel may arouse aesthetic controversy, but the functionality will probably be defended by design.
Okay, but what about “backs”, which are the hallfish sign of the grease with apple? A smoky glass fragment with a centrally placed logo. Bold, although I am not sure if it will not be a fingerprint magnet. It is worth adding that the new rear will only be available in the Pro series. Prices start from 5799 PLN for Pro and 6299 for pro max – In the case of the 2TB Pro Max version, we are already talking about astronomical PLN 10,299.
Apple Watch – (r) Health evolution
When it comes to smartwatches, Apple Watch Series 11 focuses on miniaturization and endurance. New watches will get 5G modems and a battery that lasts up to 24 hours (finally!) But the real star is monitoring blood flow in search of patterns suggesting increased pressure. It can be a game-changer in health prevention.
Apple Watch SE 3 With the S10 chipset and gestures with one hand for 249 USD is a solid proposition for budget users of Apple watches. On the other hand Watch Ultra 3 With satellite communication and battery for 42 hours for 799 USD is a tool for real outdoorists.
Airpods Pro 3, i.e. a live translator
Here Apple surprised the most. The new Airpods Pro 3 will be able to translate a foreign language in real timeboth as a passive translator and during a conversation, if both people have airpods. It sounds like science-fiction, but knowing how far language models have come (LLM), it could be a breakthrough in international communication.
A special AI module analyzing sports achievements? Why not. If AI is to be everywhere, then at least let us be fit. For $ 249 (about PLN 1,000) is a pretty reasonable price for such possibilities.
And everywhere, there is no revolution
Apple Intelligence is the main theme throughout the entire presentation. The company from Cupertino clearly puts on AI as a key distinguishing feature of its products. This is a wise move – in a world where hardware is becoming more and more unified, software and AI ecosystem will decide on a competitive advantage.
Is these products a revolution? NO. Is this a solid evolution with several intriguing news? Definitely yes. Pre -sale starts on September 12, availability from September 19or enough time to decide whether it is worth joining the next wave of adoption of Apple news.
Brand fans will not be disappointed. Skeptics will remain skeptical. And we, the observers of the Tech industry, will be curious about how these promises translate into the reality of use. After all, it is not keynote that they sell products – these are user experiences.
