Amsterdam, the Netherlands – July October 20, 2025. – OKX, a leading cryptocurrency exchange and a global company developing onchain technology, starts with a new promotional campaign together with the McLaren F1 team, whose culmination will be the Grand Prix of the Netherlands 2025. The purpose of the activities is to increase brand recognition, increase in the number of users and popularizing cryptocurrencies in Europe. As part of the official partnership with the McLaren F1 team, OKX turns a racing weekend in Zandvoort into a high -octane marketing event, offering exclusive VIP experiences and limited gadgets.
Zandvoort will turn into a cryptocurrency rally
The campaign will last until the weekend of the Netherlands Grand Prix (29-31 August) and gives fans – both enthusiasts of cryptocurrencies and people taking their first steps in this world – a chance to gain official McLaren gadgets and win an unforgettable VIP racing experience with the McLaren team in the Netherlands.
The partnership with the McLaren F1 team allows us to create extremely dynamic and engaging actions that transfer Formula 1 emotions directly to fans around the world – said Erald Ghoos, CEO OKX Europe.
Our campaign during the Netherlands Grand Prix is more than just increasing the visibility of the brand – it is creating valuable, memorable experiences that combine enthusiasts and new users with our platform. Thanks to cooperation with McLaren, we provide fans with unforgettable moments, while building customer commitment and loyalty in the dynamically developing Web3 ecosystem and cryptocurrencies – adds Ghoos.
OKX partnership with the McLaren F1 syndrome is a strong presence in the Web3 and cryptocurrency space, based on real, exciting experiences. The goal of the campaign is not only the short -term brand exposure, but above all to build long -term value by converting F1 fans to active users of the OKX platform.
Two ways to victory – choose yours
Track for new players: Register an account, go to KYC verification and make the first transaction. A guaranteed cap of the McLaren F1 team is waiting for you and a chance for one of the three VIP racing experience in the Netherlands!
Track for experienced: Do you already have an account? Great! Recommend the platform to your friends through the OKX official command program. When your registered person is verified and makes the first transaction, you both qualify for prizes and draws!
In addition, special prizes are planned for users who will reach specific milestones in the campaign – e.g. as 1,000, 2,500 or 5,000. A qualified participant.
Safety in the first place
OKX, as a global stock exchange enjoying widespread trust, adapts its activities to the current regulatory framework, including the EU MICA regulation (Markets in Crypto-Asset). The company was one of the first global cryptocurrency exchanges that obtained a MICA license, which further confirms its commitment to the matters of compliance, transparency and protection of users.
McLaren + OKX = Success formula
Activation of the OKX brand during the Netherlands Grand Prix with the McLaren F1 team is an important stage in the company’s global strategy – supporting the long -term growth of the customer base, increasing commitment and building permanent loyalty to the brand.
Learn more on okx.com
Contact for the media:
media@okx.com
OKx
OKX is a technology company that builds a decentralized future in which the world is more transparent and connected, and trade is much easier. Over 60 million users around the world have trusted us. OKX is considered one of the fastest and most reliable cryptocurrency applications on the market – we processed the transactions worth billions of dollars.
Our regional offices are found, among others in San José (USA), Dubai (Middle East), New York, Hong Kong, Singapore, Turkey, Australia and Europe. Over the years, we have created one of the most comprehensively licensed cryptocurrency exchanges in the world – we have licenses, including in the USA, ZAA, EU, Singapore and Australia.
Disclaimer
About McLaren Racing
McLaren Racing was founded in 1963 by the racing driver Bruce McLaren. The team debuted in Formula 1 in 1966. Since then, McLaren has won 21 Formula 1 world titles, won 196 Grand Prix races, won the legendary Indianapolis 500 race three times and was triumphant in the 24-hour Le Mans race at the first start.
Currently, McLaren Racing competes in five different racing series. In the FIA Formula 1 world championships, the team is represented by Lando Norris and Oscar Piastri drivers. In the NTT Indycar series, Arrow McLaren exhibits Pato O’Wward, Nolan Siegel and Christian Lundgaard. In the world championships ABB FIA Formula E McLaren performs as neom McLaren Formula E Team with drivers Sam Bird and Taylor Barnard. In the women’s F1 academy series, the team supports Ella Lloyd – a member of the driver development program. In addition, McLaren takes part in the F1 SIM Racing championships as McLaren Shadow.
McLaren is also a leader of activities for sustainable development in the world of motor sports and the signatories of the UN Agreement “Sports for Climate Action Commitment”. The team committed to achieving carbon neutrality by 2040 and to promote the diversity and inclusive culture in the motor -sports industry.
McLaren Racing – Official page
