Bitget, positioning itself as the world’s largest Universal Exchange (UEX), has made a strategic decision to strengthen its management team. The company has appointed Ignacio Aguirre Franco as Chief Marketing Officer (CMO), entrusting him with a key role in shaping the brand’s global narrative and building user engagement strategies.
Who is the new CMO of Bitget?
Ignacio brings over fifteen years of experience in the technology, fintech and blockchain sectors, and his career combines engineering with marketing. Prior to joining Bitget, he held senior positions at Adobe, SAP, Scorechain and Xapo Bank, where he supported scaling global products, strengthening market position and driving user growth.
Ignacio himself describes himself as a “creator by nature”. This combination of the analytical thinking of an engineer with the creative vision of a marketer allows him to effectively translate complex technological solutions into an understandable language that appeals to users from different parts of the world.
Mission and goals at Bitget
At Bitget, Ignacio’s mission will be to advance the vision of the Universal Exchange (UEX), combining CeFi, DeFi and TradFi into one easily accessible ecosystem for users of all experience levels. He will lead the brand’s global marketing efforts, focusing on driving user engagement, enhancing product storytelling and driving mass adoption of Bitget’s key innovations, including Onchain, GetAgent and Stock Futures.
The new CMO plans to position Bitget not only as a financial platform, but also as a cultural brand aimed at a new generation of users. Its strategy is to simplify communication about complex technical products while maintaining the innovative character of the brand.
The core of any disruptive technology is access and the opportunities it brings to make a difference. For too long, finance has been a fractured, fragmented ecosystem; my mission at Bitget is to tear down these old barriers
– he said Ignacio Aguirre Franco, CMO of Bitget.
I will make sure that the story of UEX, the blueprint for the future of finance, resonates with billions of people around the world, making secure access to cryptocurrencies and RWA a reality for everyone.
– he added.
Bitget’s new strategic moves
Franco’s appointment comes at a key moment in Bitget’s transformation into a Universal Exchange. The company sets itself ambitious goals:
- reaching 150 million users by 2026
- development of intermarket trade solutions
- deepening the brand’s global influence
- strengthening the reputation in the areas of innovation, security and trust.
Additionally, Bitget continues to pursue its long-term vision for financial inclusion.
Ignacio combines technical proficiency and creative vision, which fits perfectly into our mission. His leadership will influence how we connect innovation, culture and community around the world as Bitget grows to become a true universal exchange
– she said Gracy Chen, CEO of Bitget, in a statement confirming Ignacio’s nomination.
As Bitget celebrates its seventh anniversary by expanding its cultural reach through global collaborations with icons such as LALIGA, MotoGP and UNTOLD Festival, Ignacio’s appointment signifies Bitget’s commitment to connecting the worlds of technology and the human element, thus bringing a financial future based on freedom closer.
Read the full letter from Ignacio, Marketing Director.
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About Bitget
Founded in 2018, Bitget is the world’s largest universal exchange (UEX), serving over 120 million users and providing access to millions of crypto tokens, tokenized stocks, ETFs and other real-world assets on a single platform. The ecosystem aims to help users trade smarter with AI-powered trading tools, interoperability between tokens across the Bitcoin, Ethereum, Solana and BNB Chain networks, and greater access to real-world assets. In decentralized finance, Bitget Wallet is the leading non-custodial cryptocurrency wallet, supporting over 130 blockchains and millions of tokens. It offers multi-chain trading, staking, payments and direct access to over 20,000 dApps, as well as advanced swaps and market analysis features built into the platform.
Bitget drives cryptocurrency adoption through strategic partnerships, such as being the official cryptocurrency partner of the world’s best soccer league, LALIGAon the EASTERN, SEA and LATAM markets. In line with its global impact strategy, Bitget has joined forces with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the only cryptocurrency exchange that has become a partner of MotoGP™ – one of the most exciting racing championships in the world.
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