Metamask introduces a revolutionary change in the purchase of cryptocurrencies. Thanks to integration with Transak, users in the USA and Europe can now buy stablecoin directly in the wallet, reaching courses similar to 1: 1 parity.
Native integration eliminates barriers
From September 15, 2025, Metamask offers users in the United States and Europe the possibility of directly buying Stablecoin without leaving the wallet. Thanks to the exclusive cooperation with Transak, the platform allows the purchase of MUSD (Metamask USD), USDC and USDT via the “Deposit” button.
The key advantage of this solution is the elimination of typical fees and margins, which usually range from 2% to 5% with traditional FIAT onboarding methods. Metamask promises courses similar to 1: 1 ratio when they are available, which is a significant improvement compared to competitive solutions.
How does the new shopping system work?
The purchase process has been maximally simplified. Users can:
- Open the wallet and press the “Deposit” button
- Select the payment method (card or bank transfer) and asset (MUSD, USDC, USDT)
- Complete KYC verification
- Introduce the amount and confirm the transaction
Card transactions are processed within a few minutes, while bank transfers usually require 24-48 working hours. The system uses the white APIS Transak and the functionalities of the IBAN system, which will be gradually introduced in the coming months.
Technical foundations and partnerships
Metamask USD (MUSD) is broadcast by Bridge, a company belonging to Stripe, and operates on-chain via M0-a decentralized platform focused on Stablecoin. This combination of adjustable FIAT trails with the Self-Custody characteristic of the wallets creates a unique solution on the cryptocurrency market.
The transak, as an exclusive partner for Fiat-Stablecoin flows, provides support for over 136 cryptocurrencies and payments in over 64 countries, which guarantees a wide geographical coverage for the new service.
Influence on the adoption of cryptocurrencies
According to Lorenzo Santos, Senior Product Manager in Metamask, “The purchase of crypto should be as fluid and safe as using the banking application”. Integration with Transak is aimed at filling this gap between the traditional FIAT routes and the Self-Custody service.
Sami Start, CEO Transak, emphasizes that the goal is to make global payments and smart contracts more accessible, which contributes to the new phase of adoption of blockchain technology.
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Comparison with competition
Unlike popular solutions such as Moonpay, Ramp or Banxa, which often redirect users outside the wallet, Metamask offers native experience in the application. Coinbase Pay, although it provides smooth integration, is limited to the stock exchange ecosystem.
The key difference is therefore the “In-ap” experience offered by Metamask, which thanks to cooperation with one supplier reduces steps and indirect costs related to replacement.
Restrictions and future plans
Initial availability is limited to the USA and Europe, with plans to expand to subsequent countries and regions depending on local regulations. Users must remember the mandatory verification of KYC and potential network fees and for card payments.
The only risk may be the dependence on the transak as an exclusive partner, which introduces a potential failure point in the event of interference.
The integration of Metamask with Transak is a significant step towards simplifying access to stableleins, promising users more transparent costs and smoother purchasing experience directly in the popular Web3 portfolio.
