Bitget, the world’s largest universal exchange (UEX), has launched a new three-part campaign featuring LALIGA star, Atlético Madrid footballer Julián Alvarez, combining world-class football talent and next-generation trading technology in a series of dynamic product videos.
The videos were created as part of Bitget’s official cooperation with LALIGA and present Bitget Onchain, GetAgent and the vision of a universal exchange. Each is told through the prism of the high achievements that characterize elite athletes like Alvarez.
A strategy from the field transferred to the crypto market
In the campaign, Alvarez shows how his strategic approach to football fits naturally into Bitget’s “Trade Smarter” vision.
First video, regarding BitgetOnchainpresents the platform’s capabilities – users can gain access to millions of tokens from various blockchains using one account. The system uses the artificial intelligence-based Onchain Signals signal system, which helps traders quickly and clearly recognize emerging opportunities.
Voices of LALIGA and Bitget representatives
LALIGA has always been committed to innovation, and the collaboration with Bitget reflects how technology and sports can evolve together. We hope that this series will be of interest to all LALIGA fans
– said Javier Gurrea-Nozaleda, director of sponsorship and licensing at LALIGA.
It was exciting for me to have the opportunity to represent LALIGA in this campaign
– said Alvarez.
Football is all about timing, awareness and the ability to read the situation on the pitch, and Bitget applies the same strategy to trading. If you make wise decisions at the right time, you will give yourself the best chance of winning.
Julián is the perfect combination of strategy and talent. These features represent exactly what Bitget is – a smarter, more integrated way to trade. Whether it’s Onchain, GetAgent or UEX, our goal is to provide every user with the tools to think and act like a champion
– adds Bitget’s marketing director, Ignacio Aguirre Franco.
What’s next in the campaign?
Each video has its own landing page where users can explore core features and new developments in the Bitget product ecosystem.
A film dedicated to Onchain premiered today. More productions featuring GetAgent and UEX will appear in the coming weeks.
Bitget’s collaboration with LALIGA brings together the worlds of sports and technology, leveraging storytelling, world-class talent and innovative products to elevate Web3 awareness among users around the world.
About Bitget
Founded in 2018, Bitget is the world’s largest universal exchange (UEX), serving over 120 million users and providing access to millions of crypto tokens, tokenized stocks, ETFs and other real-world assets, as well as offering real-time access to the Bitcoin price, Ethereum price, XRP price and other cryptocurrency prices – all on one platform.
The ecosystem aims to help users trade smarter with AI-powered trading tools, interoperability between tokens across the Bitcoin, Ethereum, Solana and BNB Chain networks, and greater access to real-world assets.
In decentralized finance, Bitget Wallet is the leading non-custodial cryptocurrency wallet, supporting over 130 blockchains and millions of tokens. It offers multi-chain trading, staking, payments and direct access to over 20,000 dApps, as well as advanced swaps and market analysis features built into the platform.
Bitget drives cryptocurrency adoption through strategic partnerships, such as being the official cryptocurrency partner of the world’s best soccer league, LALIGAon the EASTERN, SEA and LATAM markets. In line with its global impact strategy, Bitget has joined forces with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the only cryptocurrency exchange that has become a partner of MotoGP™ – one of the most exciting racing championships in the world.
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